Find out how Salesforce's Field Marketing Lead and PipeLaunch's CEO & Co-Founder measure marketing impact and prove ROI from their campaigns.
Listen as they discuss…
Pipeline Attribution – Connect marketing activity to revenue and ACV.
Performance Tracking – Measure what matters across channels and campaigns.
Smarter Investment – Focus on the programs generating qualified pipeline.
Access practical frameworks, real-world examples, and actionable insights you can apply to your own attribution strategy.
