Hey {{first_name}},
Let me be the first to welcome you to SFB Marketing Studio. As you might have guessed, we’re the team behind SalesforceBen.com and NowBen.com!
Over the past 12 years, we’ve been lucky enough to work with 100s of ISVs & SIs in the Salesforce ecosystem and beyond. In that time, we’ve built up processes, frameworks, and a deep understanding of the technology ecosystem audience, and now we want to share the secrets of success with you.
We’ll be sending out a fortnightly email to give you insights, data, and trends that will help you connect with your target audience.
So why start this newsletter now? A few reasons…
Marketing in technology ecosystems is getting increasingly difficult
Platforms, features and integrations are getting more complex
AI is causing excitement, panic, and mostly confusion
There are loads of reasons why marketing in technology ecosystems is getting difficult. Saturation and relevancy of some product categories, and the threat of imminent AI coming to take our jobs and our systems away from us.
But it’s not all doom and gloom…
Based on our 8,000+ survey responses each year, our audience's biggest challenges don’t involve AI…
They involve technical debt, data duplication, resource constraints, and deployment.
Challenges that perhaps are becoming even more complex as each year goes by, with systems that are getting more convoluted with each passing week.
So in this fortnightly newsletter, we’re going to talk about it! (And include some free resources along the way).
Thanks,
Ben
Let’s talk…
If you want to find out how you can work directly with us on your marketing campaigns, we’d love to have a chat.
We have lots of marketing and event sponsorship opportunities, so if you’d like to find out more, just reply to this email.
