Events are one of the biggest marketing investments you'll make – so why do so many companies treat them like a three-day campaign?
Check out the latest episode of the SFB Studio podcast with CEO & Founder Ben McCarthy and Campaign Director Claudia Ariano.
Watch as we discuss...
Why your event strategy should start months before you arrive on the show floor.
What separates memorable booths from the hundreds that get ignored.
How to build momentum before, during and after your biggest industry events.
The biggest mistakes companies make when following up with event leads.
Why smaller budgets can still deliver big event ROI with the right strategy.
Start planning your event now to maximize impact, following these simple tips.
