Hey {{first_name}},
We were thrilled to see so many subscribers reading our first edition of this newsletter, and we’re even more excited to give you insights from our team. So thank you! You can follow us on LinkedIn to stay up to date.
This week, we wrote an article called Why Your B2B Tech Content Stopped Converting analyzing 88 campaigns we’ve worked on over the last year to come up with our 2026 SaaS Marketing Playbook.
The key to software marketing is to deeply understand your audience, and what they care about this month compared to last.
At one point, all people wanted to hear about was Agentforce, but a few months later, they were sick of it. Now, what they really want to know is how they can adopt it better.
Generic content about a trending topic works for a while, but just like most things on the internet, it’s arbitrage, and as soon as everyone else jumps on that hype train, the opportunity to create content on that exact topic is now irrelevant.
Getting it right isn’t easy, so below are some useful resources.
Take care, and if you have any thoughts or feedback on this type of content, we would love to hear from you.
Thanks, and stay hydrated!
Ben
Blog: Why Your B2B Tech Content Stopped Converting
Check out our latest article to learn what tech companies are getting wrong about marketing, and our tips based on 88 campaigns’ worth of data.
If you don’t have time to read the article right now, my biggest takeaway from the research we did is that your content doesn’t suck, but the framing does.
Read the full piece to find out how to fix it.
Podcast: SaaS Marketing Playbook for 2026
More of an audio/visual learner?
We also discussed trends, faux pas, content hacks and (of course) AI in our very first podcast episode. You can watch it here.
Guest Webinar: Unlocking Marketing Success In The Salesforce Ecosystem
Don’t take our word as gospel.
Hear how our guests and highly experienced marketers navigate trends and drive impact in our recent webinar.
Resource: Get Ready For Dreamforce 2026
If, like many of our partners, you’re planning for Dreamforce and wondering how to maximize ROI, take a look at our recommended “pre-event marketing package”
If you’re interested, email [email protected]
